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For almost a half century
Nard's TV & Appliance of Somersworth, NH has kept pace with "big
box" retailers by providing its customers with just a little bit
extra.
"We offer services that the big stores don't", says Conrad Aubin of
Nard's. "We deliver, service and install, which we don't
charge for and the big box stores don't offer."
Such commitment to service has kept this locally-owned store in the
same location since 1958 when Aubin's in-laws, Bernard and Etta St.
Laurent opened the store selling General Electric appliances and
televisions, the same brand name it carries today. The store's
name derives from Bernard's nickname - Nard. Aubin and his
wife Brenda, both Somersworth natives, took over the business in
1982.
"Some aspects of the business have changed over the years, while
others have not," he said. "I do things the way my
father-in-law did 45 years ago, one-on-one. We have greater
volume now and we've added lines. When they first opened I
believe they had Whirlpool and added the GE line, which we still
have. When I first started here in 1972 I'd sell a piece in
the morning and deliver it in the afternoon. Now we have a
delivery crew and separate sales people. It has grown from two
people to five or six, but we still do business the same way...one
on one."
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about Nard's TV & Appliance |